If you have a website for your business, you need to have a search engine optimization strategy in place. Potential customers should be able to locate your site by doing a simple internet search. It is important to get as high up in the rankings as possible. Ideally, you want your business to appear within the first page of results. These tips will help you to achieve that goal.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. The keywords in your metatags will help search engines match your website with relevant searches. While you should include topical keywords in these meta tags, you can also consider including misspellings, like “ipone” if your content is about an iPhone.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. This will increase the site’s page rank. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.
Send an email to non-profits and educational sites in your niche, asking them to do a link exchange or link to some of your good content. If you are linked to a valid business, search engines will take this into consideration when ranking your site. Publish high-quality info to encourage authoritative websites to showcase your site. Create unique content that is filled with information that the organizations will feel is worthy enough to include on their sites.
Once you have decided on the keywords or key phrases that are most relevant to your website, use them in the title of your web page. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. This will cause your site to be clicked on because it best fits what the search engine user typed in.
When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. Your title tag should be 60 characters or less, because search engines won’t display more content than that. They also tend to give less weight to terms after that point.
Instead of using a link exchange, try using article exchanges to give a boost to your rankings. An article exchange means a different website puts up one of your articles and credits you with a link. You do the same for them in return. It is more effective than a link exchange, and both sites receive new content.
SEO does not necessarily have to be hard or confusing. You just need to tweak your approach a bit, and invest a bit of attention into the detail of your site. Utilize the advice offered in this article to optimize your search engine results.